Cold Email Systems Drove 3x Pipeline Growth for B2B SaaS Company
FYNX
Overview
FYNX, an up-and-coming B2B SaaS platform, struggled to build a predictable outbound sales engine. We joined forces as fractional growth partners for one quarter, during which time their monthly lead flow tripled and their demo booking rate doubled.
1. Precision Targeting & Outreach Sequencing
Before partnering with us, FYNX relied on inconsistent cold email strategies. We rebuilt their systems with segmented lists, targeted messaging, and a multi-touch email sequence that increased reply rates by over 60%.
2. Lead Management Automation
We integrated HubSpot CRM workflows to automatically tag, track, and score inbound and outbound leads, dramatically improving sales team efficiency and speeding up follow-up times.
The Key
Consistency at Scale
Cold email works when you can deliver consistent value at scale. Our systems empowered FYNX's small team to maintain personalized outreach across hundreds of prospects weekly, without burning out.