Content Systems Drove 5x Monthly Output and Doubled Engagement
EMBER
Overview
EMBER, a wellness brand, knew content was critical but struggled to produce at scale without sacrificing quality. Within three months of system implementation, they increased content output by 5x and saw engagement rates double.
1. Centralized Content Pipeline
We introduced an Airtable-based editorial calendar paired with AI-assisted brainstorming sessions, helping their small marketing team plan and execute 60+ pieces of content monthly.
2. Distribution Expansion
Content wasn't just created—it was repurposed intelligently across Instagram, TikTok, YouTube Shorts, and LinkedIn, maximizing reach from each original piece.
The Key
Systems That Free Up Creativity
The best systems don't replace creativity—they amplify it. By giving EMBER's team the structure they needed, we unlocked more of their creative potential at scale.