Best AI Models for Personalized Email Copywriting: 2025 Cost & Convenience Guide

In today’s fast-paced digital marketing world, personalized email copywriting can make or break your campaign. But crafting high-converting emails at scale is no easy feat—unless you’re leveraging the power of AI.

Whether you're a solopreneur, a growing startup, or a large enterprise, choosing the best AI email copywriting tool in 2025 boils down to one thing: balancing cost, convenience, and quality.

Here’s your ultimate guide to the top AI-powered tools helping businesses craft personalized emails that convert—without breaking the bank.

🔝 Top AI Email Copywriting Tools at a Glance

• Jasper
  • Best For: Content creation at scale
  • Starting Price: $39/month
  • Free Plan/Trial: 7-day free trial
  • Key Features: 50+ templates, Chrome extension, supports 25+ languages, Grammarly integration
• AnyWord
  • Best For: Performance-based email copy
  • Starting Price: $39/month
  • Free Plan/Trial: 7-day free trial
  • Key Features: Predictive performance score, rewrite tool, unlimited word usage
• Lavender
  • Best For: Sales personalization & real-time feedback
  • Starting Price: $29/month
  • Free Plan/Trial: Free forever
  • Key Features: Learns from replies, personalization assistant, mobile app, unlimited emails
• MailerLite
  • Best For: Integrated marketing + AI writing assistant
  • Starting Price: $18/month (for AI features)
  • Free Plan/Trial: Free plan (AI not included)
  • Key Features: AI writing assistant, subject line generator, automation, email editor
• Copy.ai
  • Best For: Fast, flexible multi-use content generation
  • Starting Price: $49/month
  • Free Plan/Trial: Limited free plan
  • Key Features: Workflow templates, AIDA/PAS frameworks, multi-use content (emails, blogs, social posts)
• Mailjet
  • Best For: Multilingual teams & fast integration
  • Starting Price: Plan-dependent
  • Free Plan/Trial: Free features available
  • Key Features: AI template generator, tone control, 21 languages, character count customization
• ActiveCampaign
  • Best For: Automation + CRM + AI
  • Starting Price: Plan-dependent
  • Free Plan/Trial: 14-day trial
  • Key Features: Predictive sending, AI content generation, segmentation, CRM integration

💡 Detailed Comparison of AI Email Copywriting Tools

1. Jasper – Best Overall for Professional Teams

Jasper stands out with 50+ content templates, a user-friendly interface, and deep customization options. It integrates with Chrome, Grammarly, and supports 25+ languages.

• Pros: Advanced templates, integrations, great for scaling teams
• Cons: Extra cost for plagiarism checker
• Price: $39/month, 7-day free trial

2. AnyWord – Best for Data-Driven Marketers

If you're focused on conversion metrics, AnyWord provides predictive performance scores that forecast how your email will perform—before you even hit send.

• Pros: Unlimited content generation, predictive insights
• Cons: Focused mainly on short-form content
• Price: $39/month, 7-day free trial

3. Lavender – Best Budget Option with Unlimited Usage

Lavender is ideal for sales teams and solo marketers. It offers real-time coaching and scrapes recipient info to auto-personalize your outreach.

• Pros: Unlimited usage, mobile app, personalization tools
• Cons: Might encourage over-editing
• Price: Free forever; Paid plans start at $29/month

4. MailerLite – Best for Small Businesses with AI Support

Affordable and built for growing teams, MailerLite includes basic AI features like subject line generation and email writing support when you upgrade to the Advanced plan.

• Pros: Great all-in-one platform, automation workflows
• Cons: AI only available on paid plans
• Price: $18/month (AI features), free basic plan

5. Copy.ai – Best for Flexibility Across Channels

From emails to blogs to product descriptions, Copy.ai is perfect for multi-platform marketers who need quick, quality content generation.

• Pros: Templates for AIDA, PAS; broad content types
• Cons: Pricier, lacks advanced analytics
• Price: Free limited plan, paid starts at $49/month

6. Mailjet – Best for Multilingual Support and Integration

Mailjet’s AI tools support 21 languages and offer tone adjustments, character count control, and seamless integration with your existing workflows.

• Pros: Multilingual, great for teams in different regions
• Cons: AI features vary by plan
• Price: Plan-based pricing with some free features

7. ActiveCampaign – Best for Enterprise Automation

For larger organizations, ActiveCampaign provides AI-powered content generation, CRM integration, predictive sending, and customer segmentation.

• Pros: Powerful automation, smart segmentation
• Cons: Full AI only on higher-tier plans
• Price: 14-day free trial; pricing varies by plan

🏆 Final Recommendations: Which Tool Is Best for You?

✅ Best Overall: Jasper

For its robust feature set, language support, integrations, and high-quality content output.

💸 Best Budget Option: Lavender

Free forever with unlimited emails and real-time sales suggestions—perfect for individuals and sales pros.

🌍 Best for Multilingual Teams: Mailjet

If you need fast, accurate email content in 21 languages with tight integration, Mailjet is a solid bet.

📊 Best for Data-Driven Campaigns: AnyWord

Perfect for marketers who want AI-powered insights and conversion-focused content.

🚀 Ready to Supercharge Your Email Campaigns with AI?

If you’re looking to streamline your marketing, improve engagement, and automate your sales outreach with AI-powered tools, we’re here to help.

📞 Book your free strategy call today at BlueHillsAI.com/sales and discover how automation can transform your business.